Why We Need to Change

Over the past couple of years, we have built a healthy, vibrant and influential community which recognises the need to counter the corporate propaganda spouted by the mainstream media on behalf of the football authorities.

The media have, not entirely but in the main, been hostage to the patronage of those in charge of the club/media links, and to the narrow demographic of their readership. Despite a continuing rejection of the media’s position by that readership (in terms of year on year slump in sales) there is an obstinate refusal to see what is by now inevitable – the death of the print media. The lamb metaphor in fact ironically moving to the slaughter. Continue reading