Our plans are pressing ahead, and as you will see …

Comment on Funding by Trisidium.

Our plans are pressing ahead, and as you will see over the course of the next few days, SFM radio will be tested with a pilot programme, and some trial ads will appear on the site.

We have decided NOT to seek startup funds at the moment for the following reasons;

1. We have no idea right now what return investors can expect on any investment they make, so it would be dishonest for us to speculatively produce a prospectus which promised great things.

The advertising initiative needs some time to settle down before we can extrapolate future revenues, and our increased content, will hopefully assist that process. The revenue/content relationship is a financial chicken and egg situation of course, but hopefully subscriptions and donations will allow us to get that process established, before the end of summer when we should have a clearer picture upon which to build a prospectus.

2. Our over-riding aim in this venture is not to make profit – it is to make a difference. Accordingly we need to stretch the envelope a bit on our own before looking outwardly (if at all).

3. A start-up finding could mean that we have tens, or even hundreds of shareholders (we would I think have to incorporate) with all of the potential administration and communication problems that might entail.

4. We need to rebrand properly before asking people for funds. That process is underway and more information will be available on that soon.

We will be inviting some people to join our advisory board over the summer, but that is not so urgent until we are absolutely sure we require outside funding.

If our current donation levels can be maintained, and some extra funds are acquired via advertising, we will hopefully have the required cash-flow to see us increase content significantly, meet our bills and have a clearer picture of what we have to offer to investors.

As ever, we are keen to hear from any of you who think this strategy is flawed. I have no particular business expertise, and whilst I am ordinarily disposed to go for the big play, I take the view that this is the more pragmatic course of action for now.

Trisidium Also Commented

£300 raised so far. Thanks to all.

My intention was not to eschew profit altogether, just that it is not the over-riding aim.
Outside investors may exert pressure to make it exactly that, so the feeling is that we should resist that as much as possible.

For example, I would like to think that we will pay anyone who we employ a minimum of the living wage. Not a profit-slanted policy exactly, but one we feel is important.

I think we have to find investors who understand that Content is King in enterprises like these.

Proposed Mission Statement Clauses for consideration.

1. SFM will seek to build a community of Scottish Football fans whose overarching aim is the integrity of competition in the sport.

2. SFM will, without favour, seek to find objective truths on the conduct and administration of Scottish Football. We will avoid building relationships with individuals or organisations which would bring us into conflict with that.

3. SFM will provide a platform for the views of fans of ALL football clubs, and guarantee that those views will be heard in a mutually respectful environment.

4. SFM will also endeavour to inform and entertain members on a wide range of topics related to our shared love of the game.

Recent Comments by Trisidium

It Is Better To Offer No Excuse Than A Bad One
Be surprised if the larger part of the loans is converted to shares.
Control of a structurally insolvent company lies not in virtually worthless shares, but with the major creditors who will retain control when the shareholders are all stiffed.
Going to happen.

It Is Better To Offer No Excuse Than A Bad One
John C
Might be registered in the far east?

It Is Better To Offer No Excuse Than A Bad One
There’s only one David Low. 👍😊

It Is Better To Offer No Excuse Than A Bad One
Wasn’t aware that anyone had reproduced Concomitant’s article elsewhere. Nobody asked either, but it’s not a problem for us.
As we’ve said, it’s not a contest. 👍

It Is Better To Offer No Excuse Than A Bad One
John C
So true about the sport being killed by the authorities.
No matter how corrupt RFC were, the sport could have survived the reputational damage imposed by a rogue club. Impossible to survive damage imposed by rogue governance.

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