SFM – The Next Steps


It’s no secret here on TSFM that the MSSM are …

Comment on SFM – The Next Steps by JoeJordansHand.

It’s no secret here on TSFM that the MSSM are not exactly the most diligent of their trade when it comes to checking facts.

I’ve often wondered, exactly how do these breathless puff pieces make it on to paper? What checks are in place to make sure this isn’t just some brainless pap pushed out by a vested interest.

I came across some answers to these questions in a non-football related article about a journalistic sting operation in the diet industry. Some of the breathtakingly inadequate “journalism” mentioned really does beggar belief.

For example:

The key is to exploit journalists’ incredible laziness. If you lay out the information just right, you can shape the story that emerges in the media almost like you were writing those stories yourself. In fact, that’s literally what you’re doing, since many reporters just copied and pasted our text.


When reporters contacted me at all, they asked perfunctory questions. “Why do you think chocolate accelerates weight loss? Do you have any advice for our readers?” Almost no one asked how many subjects we tested, and no one reported that number. Not a single reporter seems to have contacted an outside researcher. None are quoted.

The whole sorry episode lays bare the complete lack of any sort of integrity in the rush to get some copy to fill the space. The more it speaks to your readers desire to believe complete guff with absolutely zero evidence to back it up – the better.

I imagine the MSSM work in a similar fashion. It’s really just an exercise in the shovelling crap onto our pages and who cares if there is zero truth to it.

Link below to the full piece. It’s a longish read but well worth it.


JoeJordansHand Also Commented

SFM – The Next Steps
I’m drawn to it like a moth to a flame. It’s just too funny.

On a thread discussing whether or not they should go for a “marquee” signing (don’t laugh), I came across this fantastic response.

if we had this board in last year thinking of the club rather than themselves a signing like lampard or Gerrard may have been possible


I can’t begin to imagine just how much mental gymnastics goes on to be at that level on the denial scale.

SFM – The Next Steps
Meanwhile, in the land of Moonbeams, Sugar Daddies and Not Facing Up To Reality (Bears Den)…

My emphasis

Why doesn’t King just stick a few million in right now?

When Whyte took over i knew the **** had no money despite the courageous journalists over at the Daily Record declaring him a billionaire on the front page.

King obviously has some considering he snapped up shares but i doubt he has anything close to that of Sarver or Ashley.

We need people to spend not invest. Ifs (sic) hard to find. Finding someone like Abramovich at Chelsea or Ashley at Newcastle who are happy to put money in knowing they won’t get it back is hard to find. Kings not that man for us either.

So, lessons learned then. 🙄

SFM – The Next Steps
Testing avatar

Recent Comments by JoeJordansHand

Spot the difference?
On the fine for Ashley.

Now Mike is going to have to drop the Jammy Dodgers from meetings and scrape by on just the Bourbons.

The SFA – they know where to kick you when you’re down.

How Not To Govern Scottish Football
The sudden and universal 180 turn from the MSM on McCoist’s obvious managerial shortcomings is beyond suspicious.

And they still have the nerve to refer to themselves as “journalists”…

How Not To Govern Scottish Football

andygraham.66 says:
September 19, 2014 at 12:25 pm
0 0 Rate This

Euro 2020 Vote

England YES
Wales NO
Ireland YES
Scotland YES

Millennium Stadium – No
Hampden – Yes

I’ll have some of what UEFA are smoking.

How Not To Govern Scottish Football

scapaflow says:
September 17, 2014 at 1:53 pm
3 0 Rate This

Those with an interest in press behaviour, should check out this weeks Private Eye. A shocking breach of journalistic ethics if true

I wasn’t aware they had any ethics at all these days. Back in the day, Spitting Image used to portray the press as pigs and vultures. True then and true today, sadly.

It Takes Two to Tangle

neepheid says:
June 25, 2014 at 1:13 pm

How about Joe Jordan’s “hand of God” against Wales in 1978?

Personally, I loved it – but then I would say that. :mrgreen:

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