SFM – The Next Steps


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Comment on SFM – The Next Steps by Trisidium.

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SFM – The Next Steps
The ads on the site are an experiment to see how much revenue we can raise from advertising. I am told that it will take a few months before we can see a clear picture emerging.

You will also notice that we have an Amazon ad on the site too.

I am also aware of some reservations that folk have about the choice of advertisers. Unfortunately at this point in time there appears to be little choice for us, although we hope to develop an ethical policy going forward. Perhaps if things pan out favourably, we will be in a position of strength with advertisers to allow us more choice.

SFM – The Next Steps
Posted this on the Funding page:

Our plans are pressing ahead, and as you will see over the course of the next few days, SFM radio will be tested with a pilot programme, and some trial ads will appear on the site.

We have decided NOT to seek startup funds at the moment for the following reasons;

1. We have no idea right now what return investors can expect on any investment they make, so it would be dishonest for us to speculatively produce a prospectus which promised great things.

The advertising initiative needs some time to settle down before we can extrapolate future revenues, and our increased content will hopefully assist that process. The revenue/content relationship is a financial chicken and egg situation of course, but hopefully subscriptions and donations will allow us to get that process established, before the end of summer when we should have a clearer picture upon which to build a prospectus.

2. Our over-riding aim in this venture is not to make profit – it is to make a difference. Accordingly we need to stretch the envelope a bit on our own before looking outwardly (if at all).

3. A start-up funding could see us have tens, or even hundreds of shareholders (we would I think have to incorporate) with all of the potential administration and communication problems that might entail.

4. We need to rebrand properly before asking people for funds. That process is underway and more information will be available on that soon.

We will be inviting some people to join our advisory board over the summer, but that is not so urgent until we are absolutely sure we require outside funding.

If our current donation levels can be maintained, and some extra funds are acquired via advertising, we will hopefully have the required cash-flow to see us increase content significantly, meet our bills and have a clearer picture of what we have to offer to investors.

As ever, we are keen to hear from any of you who think this strategy is flawed. I have no particular business expertise, and whilst I am ordinarily disposed to go for the big play, I take the view that this more pragmatic course of action is more appropriate for now.

SFM – The Next Steps
Some housekeeping announcements;

1. The pilot phone-in programme will hopefully take place (availability of guests allowing) on Tuesday at 7.30. It will feature host Big Pink, Campbellsmoney, Auldheid and AllyJambo. The programme will only be accessible to logged in registered users of the site, and details of times, how to access the programme and so on will be posted tomorrow.

2. There have been some developments on our thinking as we move toward our new expanded functionality and the funding model underpinning it. I will update the funding page tomorrow.

3. Not unrelated to (2) above, we will (also this week) begin an ad experiment on the blog. We will try out Amazon and Google AdSense. Obviously we make more revenue if the Google ads are clicked, and from any Amazon purchases made after clicking through to their site from SFM.
Feedback on that is important, so we hope to hear from you. We had hoped to raise some sponsors – particularly for the radio style programmes, but I think the content will have to come first.

Recent Comments by Trisidium

It Is Better To Offer No Excuse Than A Bad One
Be surprised if the larger part of the loans is converted to shares.
Control of a structurally insolvent company lies not in virtually worthless shares, but with the major creditors who will retain control when the shareholders are all stiffed.
Going to happen.

It Is Better To Offer No Excuse Than A Bad One
John C
Might be registered in the far east?

It Is Better To Offer No Excuse Than A Bad One
There’s only one David Low. 👍😊

It Is Better To Offer No Excuse Than A Bad One
Wasn’t aware that anyone had reproduced Concomitant’s article elsewhere. Nobody asked either, but it’s not a problem for us.
As we’ve said, it’s not a contest. 👍

It Is Better To Offer No Excuse Than A Bad One
John C
So true about the sport being killed by the authorities.
No matter how corrupt RFC were, the sport could have survived the reputational damage imposed by a rogue club. Impossible to survive damage imposed by rogue governance.

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